Engaging women through smart financial services marketing

Women now control 40% of the world’s wealth. It should come as no surprise therefore to financial service marketers that women are worthy of serious marketing attention and spend.

Our own in-depth research shows that men and women have distinctly different attitudes towards wealth. So how do you communicate effectively with women about money?

We explore the answers to this question in our latest Editions Financial report, The Gender Lens: Successfully Engaging Women Through Smart Financial Services Marketing.

Read the UK report

Read the US report

Kevin Hearn

Kevin Hearn

Kevin has over 20 years' marketing experience, most of that spent agency-side helping brands connect with their customers. As Director of Strategy he consults with some of the world’s largest financial brands and leads a team of super-talented strategists based across our Edinburgh, London and New York offices.