To help stimulate creative thinking about your future strategy, we’re delivering a series on the tactics that financial service marketers can activate when the moment is right. In the first of our blogs…
Content with intent.
The world is facing a difficult period but rest assured that Editions Financial remains open for business and ongoing work is progressing as normal.
We highlight the key trends that will be impacting business banking in 2021 and consider the proactive steps that you as a marketer can take to stay one step ahead. 1. Sustainability:…
Global wealth trends
We highlight the key trends that will be impacting wealth management in 2021 and consider the proactive steps that you as a marketer can take to stay one step ahead. High tech…
Small Business Banking trends
We highlight the key trends that will be impacting asset management (or business banking or retail banking etc) in 2021 and consider the proactive steps that you as a marketer can take…
The value of content in tough times
Content will have to step up even more in the weeks and months ahead to become a key part of the ties that bind. We examine how digital content has become even more important as a way to engage and help care for clients.
What’s even better than diversity? Inclusion
As marketers, we’re often guilty of grouping people into simplistic categories. Ultra-high-net-worth individuals (UHNWIs) vs the middle class, Millennials vs Baby Boomers. But where once we could allow a two-dimensional persona to…
Why content marketing is the perfect crisis response tool
These are unsettling times, for us all as individuals, and for the majority of us, professionally. For our client base in financial services, effective communications with customers and staff will be vital,…
Playbook: Certainty in uncertain times
It can seem like there’s no playbook for the COVID-19 crisis, but more than ever it’s crucial to communicate with clarity, conviction and purpose. We have pulled together actionable insights in a…